Shandong Provincial Department of Culture and Tourism Promotes Tourism through the ‘Friendly Shandong’ Brand

On May 30th, the Shandong Provincial Department of Culture and Tourism held a highly successful tourism promotion event at the Ambassador Seoul Pullman Hotel in Jangchung-ng, Seoul. The event, which took place from 16:00 to 19:00, aimed to introduce the remarkable tourism products of Shandong Province to the Korean market under the brand name ‘Friendly Shandong’.

Wang Chunsaeng, Deputy Director of the Shandong Provincial Department of Culture and Tourism, eloquently described Shandong Province, stating, “Shandong is renowned as the cultural capital of East Asia, with cities like Qingdao, Jinan, and Weifang comparable to the cultural gems of Jeju, Busan, and Incheon in Korea. As the birthplace of many esteemed sages, Shandong has nurtured rich Confucian and Taoist cultures, leading to the proliferation of numerous captivating tourist attractions.

Moreover, its proximity to the lower reaches of the Yellow River, the Yellow Sea, and the Bohai Sea has fostered a vibrant maritime culture. Shandong boasts an impressive collection of 8 intangible cultural heritage masterpieces and 186 national-level intangible cultural heritage items.”

He further emphasized, “With a coastline spanning 3,345 kilometers, accounting for 1/6 of the national coastline, and a maritime area encompassing 159,500 square kilometers, along with 589 nearby islands, Shandong Province’s coastal cities such as Qingdao, Yantai, Weihai, Yulian, Dongying, and Weifang are interconnected like glistening pearls, creating a truly unique and breathtaking coastal scenery.”

Zhang Ruyu, Director of the Seoul Office of the China National Tourist Office, delivered an address emphasizing the inseparable bond between China and Korea as neighboring countries and cooperative partners. He highlighted the historical significance and cultural richness of Shandong Province, stating, “Shandong, as the birthplace of Confucianism, has given rise to esteemed figures such as Confucius, Mencius, Sunzi, Gongzi, and Noban. It proudly boasts four world cultural heritage sites, including Mount Tai, Shang Dynasty Ruins, Jiaolai River, and Daming Lake.”

Director Zhang added, “Shandong is an idyllic destination for indulging in the splendor of mountains, beaches, and eco-tourism. We eagerly anticipate the growing interest of Korean tourists in Shandong’s tourism offerings. By experiencing the beauty of its mountains and rivers, as well as immersing themselves in its rich history and culture, visitors can forge unforgettable memories.”

Kim Young-hwan, Director of the Seoul Tourism and Sports Bureau, expressed his congratulations with optimism, stating, “As we approach a time when exchanges between our two countries, hindered by the COVID-19 pandemic, will resume in earnest, it is important to highlight the deep ties between Shandong Province and Seoul. Shandong’s beautiful coastline, stunning natural landscapes, and renowned products such as Tsingtao Beer and lamb skewers are already well-known in Korea. Through this Shandong cultural and tourism promotion event, let us foster our friendship as neighboring nations and actively engage in various exchanges across different fields.“

The event successfully provided a platform for fruitful cultural and tourism exchanges between China and Korea. With its captivating cultural heritage, scenic landscapes, and warm hospitality, Shandong Province is poised to captivate the hearts of travelers from around the world.Discover Shandong: Unveiling the Wonders of China’s Eastern Gem.

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About Shandong

Shandong, a captivating province in eastern China, beckons travelers with its rich cultural heritage, awe-inspiring landscapes, and warm hospitality. Steeped in history and blessed with natural beauty, Shandong offers a truly unique and immersive travel experience. Join us on a journey through this enchanting province as we delve into its ancient wonders, vibrant culture, and breathtaking scenery.

Ancient Footsteps and Cultural Marvels:

Step back in time as you explore the traces of ancient civilizations scattered throughout Shandong. Discover the magnificent Shandong Fort, where the footsteps of ancient emperors and the essence of a bygone era linger. Immerse yourself in the vibrant local culture as you wander through the ancient streets of Qingdao, Yantai, and Weihai, where European architecture blends harmoniously with traditional Chinese charm. Marvel at the grandeur of the Confucius Temple and delve into the profound teachings of one of China’s greatest philosophers.

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A Tapestry of Natural Splendor:

Prepare to be enchanted by the breathtaking landscapes that unfold across Shandong. Set your sights on the majestic Mount Tai, often revered as the foremost of the Five Great Mountains of China. As you ascend its slopes, you’ll be rewarded with panoramic vistas of lush greenery, serene temples, and winding pathways. Explore the enchanting coastal regions of Yantai and Qingdao, where sparkling blue waters meet golden beaches. Indulge your senses in the tranquil beauty of the Jiuru Mountains and immerse yourself in the serenity of ancient forests and pristine lakes.

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Warm Hospitality and Culinary Delights:

Shandong is renowned for its warm hospitality and culinary prowess. Delight your taste buds with a diverse array of mouthwatering delicacies, from fresh seafood and savory dumplings to the renowned Shandong-style roast duck. Savor the flavors of local specialties, such as the famous Qingdao beer and the fragrant Shandong vinegar. Immerse yourself in the vibrant night markets and local eateries, where the tantalizing aromas and bustling atmosphere create an unforgettable dining experience.

Exploring Shandong will captivate you with its rich history, breathtaking landscapes, and vibrant culture. The province offers a wealth of experiences for every traveler, from ancient wonders to natural beauty. Whether you seek cultural immersion, scenic vistas, or culinary delights, Shandong will leave an unforgettable impression. Come and discover the wonders of Shandong, where the past and present converge to create an extraordinary journey.

By Glara Lee/Korea Travel News