Yellow Balloon, in collaboration with SK Store Home Shopping, has achieved an impressive milestone by securing a total of 3,100 orders and generating sales amounting to a substantial 6 billion Korean Won through its participation on the SK Store Home Shopping platform.
During a captivating broadcast on June 25th, Yellow Balloon presented its highly sought-after “Southeast Asia Package Travel Products” that captivated the hearts of Korean travelers. This exceptional collection encompassed a diverse range of enchanting destinations, including the vibrant streets of Bangkok, the sun-kissed beaches of Cebu, the cultural treasures of Da Nang, the breathtaking landscapes of Nha Trang & Dalat, the paradise-like shores of Boracay, the cosmopolitan allure of Hong Kong, the nature wonders of Kota Kinabalu, the vibrant cityscape of Kaohsiung, and the dynamic charm of Singapore. By offering such a comprehensive selection, Yellow Balloon ensured that customers had the freedom to choose their preferred destination based on their individual tastes and desires.
In response to the growing demand for affordable and memorable summer getaways, Yellow Balloon meticulously curated the most favored travel products specifically tailored for budget-conscious travelers. These enticing packages offered remarkable value, with all-inclusive itineraries starting at an accessible price range of 290,000 KRW. Travel enthusiasts were delighted to embark on exhilarating city tours, indulge in luxurious 5-star accommodations, experience rejuvenating massages, explore vibrant night markets, and savor tantalizing local cuisines—all within the scope of their travel plans. Moreover, Yellow Balloon extended its thoughtful convenience to customers by providing flexible departure schedules until October 25th, enabling travelers to embark on their journeys not only from Incheon International Airport but also from other regional international airports, including Daegu and Cheongju.
The response to the broadcast was nothing short of extraordinary, as a staggering 9,500 reservations were secured within a mere hour. This overwhelming success resulted in an estimated sales revenue of approximately 6 billion KRW, surpassing Yellow Balloon’s initial sales projections by an impressive margin of over 50%. Such an accomplishment is a testament to the trust and confidence that Korean customers place in Yellow Balloon as their preferred travel partner.
A representative from Yellow Balloon attributes this phenomenal achievement to several factors, including the current surge in general prices, which has led travelers to consider package travel products as a more cost-effective alternative to individual travel arrangements. Additionally, with the gradual easing of travel restrictions and the anticipation surrounding the first summer vacation season in the post-endemic era, there has been a significant upswing in the demand for overseas travel experiences among the Korean population.
Looking ahead, Yellow Balloon remains committed to upholding its mission of providing diverse, captivating, and reasonably priced package travel products to its esteemed customers. Through its unwavering dedication and continuous exploration of new sales channels, Yellow Balloon aims to inspire and fulfill the wanderlust of Korean travelers, offering them unforgettable experiences that exceed their expectations. With the support of its loyal customer base, Yellow Balloon is poised to embark on a remarkable journey of growth and success in the dynamic Korean travel market.
By Jungchan Lee/Korea Travel News
