PR & Partnership

Where Are the Tourism Boards? Foreign Tourism Offices in Korea Face Questions Over Service, Transparency and Relevance

South Korea has become one of the world’s most influential outbound travel markets, shaped increasingly by independent travelers, AI-powered planning and digital decision-making. Yet many foreign tourism offices operating in Korea appear to remain tied to older systems of communication, selective outreach and legacy marketing habits. The Travel News launches a new series examining whether tourism boards are still serving today’s traveler.

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