Global Edition

Global Edition is the international section of The Travel News, designed to connect Korea’s travel, tourism, hotel, airline, MICE, golf and leisure industries with global readers and business partners.

It provides English-language news, market insights and industry analysis on Korea Market, Travel Industry, Hotels, Airlines, Tourism Boards, Embassies, MICE, Golf and Leisure. Global Edition serves tourism boards, airlines, hotels, destination marketers, event organizers, investors and travel professionals seeking reliable information on Korea and Asia’s travel business.

Global Edition은 한국의 여행·관광·호텔·항공·MICE·골프·레저 산업을 해외 독자와 글로벌 비즈니스 파트너에게 연결하는 여행레저신문의 국제 섹션입니다.

한국 관광시장, 여행산업, 호텔, 항공, 관광청, 대사관, MICE, 골프·레저 분야의 영문 뉴스와 시장 분석, 업계 인사이트를 제공합니다. 해외 관광청, 항공사, 호텔, 목적지 마케팅 기관, 전시·행사 주최자, 투자자, 여행업계 전문가를 위한 글로벌 비즈니스 정보 창구입니다.

Global Edition

Korea’s Roadshow Week Exposed a New Reality for Global Travel Sellers

Korea’s recent roadshow week around SITF exposed a new reality for global travel sellers. In a FIT-driven market, attendance numbers matter less than buyer quality, pre-event communication, localized visibility and disciplined follow-up after the event.
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Columns

From Dokkaebi to Can This Love Be Translated?: Why Destination Canada’s Korea Marketing Still Lacks Sustainability

The Quebec scenes in Dokkaebi and the Alberta sequences in Can This Love Be Translated? have placed Destination Canada and Travel Alberta’s Korea strategy back under scrutiny. The scenery was powerful, but strong screen exposure alone does not make sustainable destination marketing.
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Market Overview

Korea Travel Market Overview｜First Week of June 2026

Korea’s outbound travel market remains active, but the first week of June showed clear pressure from Middle East tensions, oil prices, the 1,560-won exchange-rate shock, high airfares and cautious consumers. For tourism boards, airlines, hotels and DMCs, Korea is not a weak market. It is a more selective market.
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Global Edition

SITF 2026 Review｜Seoul International Travel Fair Moves Toward a Tourism Business Marketplace

The Seoul International Travel Fair is changing. SITF 2026 showed that international travel fairs in Korea are moving beyond promotional booths and brochures toward B2B consultation, seller interviews, online content and tourism business development.
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English / Global Edition

Secret to Your Success in Korea｜Before Strategy, Keep an Open Mind

Secret to Your Success in Korea is a new Korea market strategy series for tourism boards, airlines, hotels, DMCs, cruise companies and destinations. In this prologue, Jungchan Lee explains why professional tourism marketing must begin with an open mind, not prejudice.
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English / Global Edition

Georgia Invites Korean Travellers to a Land of the Black Sea, Wine and Warm Hospitality

Georgia has worked steadily to introduce itself to the Korean travel market for more than a decade. Now, interest is growing among Korean travellers seeking trekking, wine, gastronomy, historic cities and nature-based journeys. At SITF, Natalie Oniai of the Georgia National Tourism Administration presented the country’s culture, hospitality and tourism potential.
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English

Seoul International Travel Fair 2026 Shifts Toward a ‘Tourism Marketplace’

The 41st Seoul International Travel Fair (SITF 2026), taking place at COEX Hall C in Seoul from June 4 to 7, aims to move beyond a traditional tourism exhibition and become a practical tourism marketplace. Chairman Shin Joong-mok says this year’s event will focus on direct bookings, sustainable long-stay tourism, and stronger business connections.
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Columns

Where Are the Tourism Boards? Foreign Tourism Offices in Korea Face Questions Over Service, Transparency and Relevance

South Korea has become one of the world’s most influential outbound travel markets, shaped increasingly by independent travelers, AI-powered planning and digital decision-making. Yet many foreign tourism offices operating in Korea appear to remain tied to older systems of communication, selective outreach and legacy marketing habits. The Travel News launches a new series examining whether tourism boards are still serving today’s traveler.
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Latest Aticles

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