Global Edition

MICE Brief|코엑스는 산업으로, 런던은 바이어로, 빌바오는 운영으로…MICE는 시스템 경쟁에 들어갔다

한국 MICE 시장이 단순한 행사 개최를 넘어 산업, 콘텐츠, 정책, 바이어, 운영 기술을 함께 설계하는 단계로 이동하고 있다. 코엑스의 6월 말 전시 라인업과 KME 2026 코엑스마곡, 한국관광공사의 국제회의 지원제도 변화, 런던 The Meetings Show와 빌바오 AIPC Annual Conference가 이번 주 흐름을 보여준다.

The Secret to Your Success in the Korean Market ①

Why do some tourism boards, airlines, hotels and resorts thrive in Korea while others fade away despite strong products and good intentions? The answer often begins long before sales, PR or roadshows. Success in Korea starts with market intelligence, product tailoring and the discipline to listen before speaking.

Fort St Angelo and the Knights of St John, Malta Seen from Grand Harbour

Fort St Angelo is one of the best places to understand Malta’s military imagination. From its stone entrance and armouries to Grand Harbour and the waterfront dining that follows, the journey shows how the island turns the legacy of the Knights of St John into a refined travel experience.

Malta’s Military Heritage, the Island That Turned War into Memory

Malta is small on the map, but few islands have carried so much strategic weight. Its military heritage moves from the Knights of St John and Fort St Angelo to Lascaris War Rooms, wartime shelters and aviation restoration, turning war memory into one of the Mediterranean’s most compelling travel narratives.

Lascaris War Rooms and the Shelters, How Malta Remembers the Days of Relentless Air Raids

The final chapter of Malta’s Military FAM journey goes underground. Lascaris War Rooms reveal the command side of the war, while air-raid shelters show civilian fear and endurance. At the Malta Aviation Museum, restoration turns the wartime sky into a living responsibility.

The Island Even Napoleon Could Not Hold, How Malta Embraced Its Many Histories

Malta did not choose the sea. It was born surrounded by it. Napoleon’s forces entered through that open geography, yet the French occupation did not last. Seen from Grand Harbour, Malta’s story becomes one of arrival, resistance, absorption and hospitality, where former enemies now return as travellers.

Malta, the Mediterranean’s Fortress Island, Seen Through the Knights’ Table

Malta may look small on the map, but its position made it one of the Mediterranean’s great strategic outposts. This feature follows the island’s long history through its fortresses, food, and wine.

Lascaris War Rooms and the Shelters, How Malta Remembers the Days of Relentless Air Raids

Lascaris War Rooms reveal Malta’s underground command history, while wartime shelters and the Malta Aviation Museum show how the island remembers World War II air raids through strategy, civilian endurance and restoration.

Global OTA Advertising Is Changing the Entrance to the Travel Market

The global OTA race in Korea is no longer a simple contest over cheap flights and hotel discounts. The real battle is taking place much earlier, at the moment a traveler opens a search box, sees a platform, installs an app and begins comparing options. Domestic tour operators sell travel products, but global platforms are buying the path through which travel is found.

Korea Travel Market Overview|Korea Is Busy Again, But Not Easy Again

Korea’s outbound travel market is entering peak season with stronger inquiries and improved sentiment from peace hopes. But travelers remain cautious, checking exchange rates, airfares, hotel rates and total trip value before final booking decisions.

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