English
When the influencer becomes the attraction: What tourism marketing may be getting wrong
Creators can make destinations go viral but journalists do a different job: they ask why, explain context and leave records that last beyond the feed.
English
Citrawarna 2026 Unites Malaysia in Colour
At Merdeka Square, Malaysia's many cultures moved as one. Citrawarna 2026 transformed dance, colour and tradition into a vivid portrait of the nation.
English
Kuala Lumpur prepares to show Malaysia in all its colours
Citrawarna 2026 will bring performance, food, craft and a 14-contingent night parade to Kuala Lumpur’s historic Merdeka Square from 24 to 26 July. Admission to the three-day celebration of Malaysia’s cultural diversity is free.
English
Korea Travel Market Overview|Last Week of June 2026
충북 제천 비룡담저수지는 숲과 저수지, 하얀 성 형태의 구조물이 어우러져 ‘마법의 성’으로 불리는 수변 산책 명소다. 의림지 한방 치유숲길의 물안개길·솔향기길과 이어지고, 의림지·솔밭공원·의림지역사박물관까지 한 번에 묶을 수 있어 제천 당일치기 여행 코스로 활용도가 높다. 입장료 부담 없이 걷기 좋고, 물가 반영과 숲길 풍경을 함께 담을 수 있어 초여름 사진 여행지로도 손색이 없다.
English
The Secret to Your Success in the Korean Market ① Start with a Naver Blog
For foreign tourism boards, airlines, hotels, resorts and DMCs entering Korea, the first question is not only which campaign to run next. It is where all Korean-market activities will return. A Naver Blog-based online base camp can connect content, PR, newsletters, events, trade communication and media support in one practical Korean-language structure.
English
Hong Kong Needs More Than a Roadshow
Hong Kong’s 2026 travel missions in Seoul and Busan gave Korea’s travel trade a timely signal. But in a market shaped by FIT travelers, high costs, and cautious agencies, ‘Only in Hong Kong’ must move beyond the stage and become advertising, content, products, and actual bookings.
Columns
From Dokkaebi to Can This Love Be Translated?: Why Destination Canada’s Korea Marketing Still Lacks Sustainability
The Quebec scenes in Dokkaebi and the Alberta sequences in Can This Love Be Translated? have placed Destination Canada and Travel Alberta’s Korea strategy back under scrutiny. The scenery was powerful, but strong screen exposure alone does not make sustainable destination marketing.
English
Seoul International Travel Fair 2026 Shifts Toward a ‘Tourism Marketplace’
The 41st Seoul International Travel Fair (SITF 2026), taking place at COEX Hall C in Seoul from June 4 to 7, aims to move beyond a traditional tourism exhibition and become a practical tourism marketplace. Chairman Shin Joong-mok says this year’s event will focus on direct bookings, sustainable long-stay tourism, and stronger business connections.
Beautiful Korea
Walking the Seoul City Wall, Where Stone and Time Still Speak
The Seoul City Wall is more than a historic walking trail. Along Hanyangdoseong, old stone gates, autumn trees, mountain ridges and distant city views reveal a slower Seoul beneath the modern capital. This English feature follows the route from Hyehwamun to Sukjeongmun and Changuimun.
English
Sri Lanka Removes Visa Fee for South Korean Travelers, but Price and Marketing Still Decide the Market
Sri Lanka has made its 30-day tourist ETA free for South Korean travelers, joining a list of 40 countries covered by the new scheme. The policy comes as Sri Lanka steps up its Korea campaign through SITF 2026 and roadshows in Seoul and Busan. Yet the real question is not whether a visa fee has disappeared. It is whether Sri Lanka can overcome high travel costs, limited product differentiation and a marketing style that still speaks more to the trade than to today’s Korean traveler.
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